Fucking Shit Up
As streetwear almost becomes "netwear" in this post-Niketalk world, and with style atrocities like Superfuture's "what are you wearing today" thread and gag-worthy Myspace glamour shots on the rise (seriously, stop rocking eurotrash Italian bellbottoms with dunks), one could make the case that shit is becoming seriously watered down.
Or is it? With hordes of global bridge and tunnel sycophants running rampant on message boards and discretionless dime a dozen blogs full of typos and really fucking whack shit, on the surace it looks like everyone's jumping on the bandwagon, right? Honestly, probably not. While it appears that everyone may be consuming these products, that's most likely not the case; what's really being consumed is the information. People want to feel like they're down, and with the internet it's easy to read and spout without having to walk the walk; posing. And while people talk about high end streetwear brands like Neighborhood and Ape all day, when they go to actually spend their money Ape is for the most part not what they're buying- they're buying Nikes because they're actually pretty affordable, they're buying Johnny Cupcake because they don't know any better, and they're avoiding vintage like the plague, because let's face; up until this point they've been shopping at the Paramus mall.
If this new breed of streetwear fans were actually interested in the essence of the scene, they'd spend less time safely jerking off online as they shed tears over their poor customer service experiences, and more time doing the things that actually make streetwear streetwear; smoking blunts, skating, playing in a band, designing their own shit ( but just for their friends, not the market at large), writing graf, partying, riding bikes, shooting photos, writing for magazines, getting in fist fights, chatting up girls, Djing, fucking shit up and making fun of poseurs.
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