Embracing The Envelope
If you're like me, you spend a couple hours every morning in your white room meditating on the vastness of the Japanese streetwear market, chanting that enlightening and deep mantra of "what the fuck. what the fuck. what the fuck." Seriously, that motherfucker is huge, son; did you know there are 4 Supreme shops around the base of Mt. Rishiri alone? And they don’t even have a skate park, let alone a weed spot. While American lines are, for the most part, stuck in perpetual clever t shirt mode, Japanese brands cover enough ground to turn on everyone from art skaters to junkie fags, with full range apparel lines willing and able to push (or conversely embrace) the envelope thanks to a comparatively hyperactive market. While there’s something to be said for the opportunity to viably create in new and different ways, it’s not always a, for lack of a worse term, good thing. For example, one could argue fairly effectively that from a design POV, denim crotch screen-printing is not an (one more time) inherently “good” innovation stemming from a receptive and consumptive market, if you get my drift.
In the context of a large and receptive market, the concept of embracing the envelope rather than pushing it, and the pitfalls of tacky innovation, let me introduce Japanese brand Nonnative, and their elemental take on street style.
- Pricele$$; back for the bread.
Jayson Musson is sonning sons, namely you. The question occurs to me, though; how fast is this cat going to get swept up in the commercial end of all this shit? I throw this out there only because Musson makes second and third wave cats like Shephard Fairey and Kaws look like Norman Rockwell.
- I'm not going to bullshit you, there's not too much "cool" in the British Knights equation, but for some reason when PWM hit me up with their Dirty Ones exhibition I had to at the very least, say word. I mean, dude went through some hassle to get these BKs produced, you can't really front on that.
Anyway, Merry Christmas fuckers! Thanks for reading, emailing, hating, correcting, Myspacing, downloading, contributing, and all of that good shit in 2005. Baby Jesus forever!